Behind-the-Seams at #NYFW: Krissy King

Hi Krissy, I absolutely loved the collection from NY Fashion Week – where did you pull inspiration from this season? 

Thank you so much! The High West collection was inspired by the bold, untamed spirit of the modern cowgirl—think rhinestone rodeo meets high-fashion swim. I wanted to blend Western influences with that signature Krissy King edge, so you’ll see lots of metallics, fringe, and statement embellishments. It’s all about confidence, power, and bringing a little high-fashion drama to the swimwear world.

When did you launch the brand?

Krissy King the Label officially launched in 2022. From the beginning, I wanted to create something that celebrated bold, unapologetic confidence, blending luxury with statement-making designs. Every collection is about empowering the wearer to feel unstoppable.

What grew your interest in fashion?

I’ve always been drawn to fashion as a form of self-expression. Growing up in a small town with limited opportunities, I was constantly dreaming of something bigger. Fashion became my escape, my way of manifesting a life beyond what was in front of me. Once I started working in the industry, I knew this was my calling—to create pieces that make people feel as powerful and fearless as I always aspired to be.

When is the next show?

We’ll be showcasing at LA Fashion Week, Dallas Fashion Week, at Miami Swim Week, and wrapping up the year with New York Fashion Week in September, all powered by The Bureau. 

Anything new and exciting for the brand?

Absolutely! We’re expanding into more editorial-style campaigns and exclusive capsule collections, so expect some limited-edition drops that will take Krissy King the Label to the next level. Plus, we’re working on some incredible collaborations and brand experiences that will give our community even more ways to engage with the brand. Stay tuned—big things are coming!