Behind-The-Seams: Max Textura

Graduating with a degree in Organizational Communication from Universidad Anahuac in Mexico City, Designer Gabriela pursued Art Therapy, thereafter becoming a coach in personal styling and image. She also studied fashion styling, specializing in color and event planning at the Fashion Institute of Technology (FIT) in New York. She has plenty of experience in the industry including working for emerging design events, such as Fashion & Art Mexico at the Soumaya Museum and Fashion Bridal 2019.  She coordinated various backstage areas at New York Fashion Week in 2018, 2019, 2022, and 2023 for brands such as Palm Angels, Hugo Boss, Michael Kors, Carolina Herrera, Prabal Gurung, The Blonds, Bibhu Mohapatra, and Ines Di Santo.

She dreamed of creating her own brand. “After the passing of my first husband, Max, I decided that color would play a fundamental role in how I dressed, avoiding black. Upon moving to Tampa, Florida, I studied at the Fashion Design Academy, where I met Paty Gonzalez a talented accessory designer from Uruguay with experience in other collections. Together, we envisioned a brand filled with texture, color, and life. Last year, we launched our first collection: Max Textura.”

Tell us about Max Textura’s new collection. What was the inspiration and design process?

Max Textura’s latest collection stems from a desire to offer creative and extravagant designs, with fabrics taking center stage. Our goal is to craft garments that suit all female body types, allowing each woman to have fun and enjoy her appearance. In this collection, color is the central element, aiming for every woman wearing a Max Textura design to feel unique and special.

What did you enjoy most about New York Fashion Week?

The experience at New York Fashion Week was unforgettable. The surprise of being invited and seeing our dresses on The Bureau Fashion Week, thanks to Milytta Butler and Adam was indescribable. Although we couldn’t be physically present, the special treatment and the thrill of seeing our first collection at such a significant event is something we’ll always cherish. We are deeply grateful to everyone who made this magical moment possible for Max Textura.

The brand is known for its vibrant colors. Tell us about the fabric selection.

Max Textura embodies life, fun, love, and quality. We firmly believe in the positive psychological impact that colors have on the women who wear them. The textures and brocades in this collection reflect the diversity and uniqueness of each woman. Quality is paramount to us; for this collection, we selected Italian, French, and Swiss materials. Although finding them was challenging, we are satisfied and happy with each garment created.